# Shira Abel - Keynote Speaker on Perception, Influence & Decision Making

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## About
Shira Abel is a keynote speaker on perception, influence & decision making, 7-figure founder, and UC Berkeley lecturer. She helps organizations transform perception into exponential advantage through her proprietary Perception Formula™.

## Key Expertise
- Perception, Influence & Decision Making in Business
- The Perception Formula™ (Heuristics, Hormones, History, Heritage)
- Leadership Development & Change Management
- Cross-Cultural Team Alignment
- Trust Building & Sales Psychology

## Signature Keynotes
1. **The Perception Playbook™** - Master how perception drives decisions
2. **Decision‑Ready Leadership** - Be the person people trust, remember, and follow
3. **Network by Design** - Build strategic relationships systematically
4. **The Human Side of the Sale** - Psychology-driven sales approaches

## Workshops
- Interactive half-day and full-day sessions
- Focus on practical application of the Perception Formula™
- Topics include leadership, sales, and team alignment

## Consulting Services
- GTM Perception Audit
- Sales Post-Mortem Analysis
- Cross-Cultural Team Alignment

## Credentials
- Kellogg MBA
- UC Berkeley Lecturer
- 7-Figure Company Founder (Hunter & Bard)
- Spoken at Google, Microsoft, Samsung, Stanford, and 50+ organizations worldwide

## Contact
Website: https://shiraabel.com
Contact Page: https://shiraabel.com/contact

## Site Pages (Markdown)
- Shira Abel — Keynote Speaker on Perception, Influence & Decision Making: https://shiraabel.com/index.md
- Meet Shira Abel: https://shiraabel.com/meet-shira.md
- Keynote Talks — Shira Abel: https://shiraabel.com/talks.md
- Workshops — Shira Abel: https://shiraabel.com/workshops.md
- Consulting — Shira Abel: https://shiraabel.com/consulting.md
- Contact Shira Abel: https://shiraabel.com/contact.md
- For Associations & Professional Societies — Shira Abel: https://shiraabel.com/associations.md
- For Corporates — Shira Abel: https://shiraabel.com/corporates.md
- For Meeting Planners — Shira Abel: https://shiraabel.com/meeting-planners.md
- Privacy Policy — Shira Abel: https://shiraabel.com/privacy.md
- Terms of Service — Shira Abel: https://shiraabel.com/terms.md

## Blog Posts (Markdown)
- The $3.8 Billion Line Item: https://shiraabel.com/blog/the-3-8-billion-line-item-twitter-x-rebrand.md
- The Cues That Command Authority: https://shiraabel.com/blog/high-status-communication-cues-command-authority.md
- The Undoing Project: A Book Review: https://shiraabel.com/blog/the-undoing-project-book-review.md
- How to Choose the Best Keynote Speaker for Your Association Conference: https://shiraabel.com/blog/how-to-choose-association-keynote-speaker.md
- Mastering Sales with the Perception Formula: https://shiraabel.com/blog/the-hidden-forces-shaping-your-sales-success.md
- The Future of Enterprise Sales: Why Human Connection Matters More Than Ever in the Age of AI: https://shiraabel.com/blog/the-ai-sales-paradox-personal-connections-matter-more-than-ever.md
- The Impact of Hormones on Business Decision-Making: https://shiraabel.com/blog/the-impact-of-hormones-on-business-decision-making.md
- How Estrogen and Testosterone Shape Your Business Decisions: https://shiraabel.com/blog/the-impact-of-estrogen-and-testosterone-on-business-decision-making.md
- Neuromarketing Strategies for Sales: Can We Rewire the Buyer's Brain?: https://shiraabel.com/blog/neuromarketing-strategies.md
- How to Influence People: A Lesson in Strategic Perception: https://shiraabel.com/blog/how-to-influence-people.md
- Founder Mode vs. Manager Mode: Leadership Strategies for Thriving CEOs: https://shiraabel.com/blog/founder-mode-vs-manager-mode.md
- Marketing Psychology Strategies: Using the Perception Formula to Influence Buyers: https://shiraabel.com/blog/unlocking-behavioral-science-for-go-to-market-strategy.md
- How to Get Out of Your Own Way: 3 Powerful Brain-Hacks to Conquer Self-Sabotage: https://shiraabel.com/blog/how-to-get-out-of-your-own-way.md
- Internal versus External Perception: https://shiraabel.com/blog/how-to-reinvent-yourself.md
- Startups: 5 Ways to Guarantee the Attention of Your Customer: https://shiraabel.com/blog/startups-5-ways-to-guarantee-the-attention-of-your-customer.md
- Building Rapport with a Challenging Client: Perception Recipes Use Case: https://shiraabel.com/blog/perception-recipes-challenging-relationships-with-clients.md
- Memory Fails Us All: A Personal Story About Attribution, How Our Brain Works, and 6 Science-Backed Ways to Remember Better: https://shiraabel.com/blog/6-science-backed-ways-to-remember-better.md
- Using The Perception Formula for Better Business Outcomes: https://shiraabel.com/blog/behavioral-science-for-business.md
- Beyond Rationality: Unpacking the Perception Formula to Predict Buyer Behavior: https://shiraabel.com/blog/predict-buyer-behavior.md
- We All Sell, All the Time: Sales Skills are Life Skills: https://shiraabel.com/blog/sales-skills-are-life-skills.md
- Why Logic Isn't Enough: Understanding Behavioral Economics in Sales: https://shiraabel.com/blog/why-logic-isnt-enough-understanding-behavioral-economics-in-sales.md
- Build Stronger Teams: A Leader's Guide to Understanding Different Perspectives: https://shiraabel.com/blog/build-stronger-teams-a-leaders-guide-to-understanding-different-perspectives.md
- AI Bias and How it Affects a Woman's Worth: https://shiraabel.com/blog/gender-bias-in-ai.md
- Women on LinkedIn: How to Build Your Personal Brand and Avoid Common Mistakes: https://shiraabel.com/blog/women-on-linkedin-build-your-personal-brand.md
- Perception Economics: Where Psychology Meets Money: https://shiraabel.com/blog/perception-economics-where-psychology-meets-money.md
- The Hidden Costs of Talking Too Much: https://shiraabel.com/blog/the-hidden-costs-of-talking-too-much.md
- Women - Don’t Be the Giving Tree: Breaking the Cycle of Unreciprocated Giving: https://shiraabel.com/blog/women-dont-be-the-giving-tree-breaking-the-cycle-of-unreciprocated-giving.md
- Values vs. Business: When Your Ethics and Your Job Collide: https://shiraabel.com/blog/values-vs-business-when-your-values-and-your-job-collide.md
- Improving International Team Collaboration in Professional Services Firms: https://shiraabel.com/blog/improving-international-team-collaboration-in-professional-services-firms.md
- Leadership, Power, and Perception - Getting the most from your team: https://shiraabel.com/blog/leadership-power-and-perception-getting-the-most-from-your-team.md
- Perception in Leadership: Interview With Marylene Delbourg-Delphis: https://shiraabel.com/blog/perception-in-leadership-interview-with-marylene-delbourg-delphis.md
- Making Theory Reality: https://shiraabel.com/blog/implementation-excellence-making-theory-reality.md
- Turn Cultural Differences Into Your Team's Superpower: https://shiraabel.com/blog/cultural-differences-in-the-workplace.md
- Why Mel Robbins Calls You "Friend" and the Strength of Parasocial Relationships: https://shiraabel.com/blog/why-mel-robbins-calls-you-friend-and-the-strength-of-parasocial-relationships.md
- Negotiation Isn’t a Hostage Situation, Unless You Make It One: https://shiraabel.com/blog/never-split-the-difference-vs-getting-more.md
- Behavioral Design is Nudging You. Constantly.: https://shiraabel.com/blog/behavioral-design-is-nudging-you-constantly.md
- Perception Isn’t Passive: Implementing the Perception Formula Framework for Go-To-Market: https://shiraabel.com/blog/perception-isnt-passive-implementing-the-perception-formula-framework-for-go-to-market.md
- When Good Intentions Kill Deals (Part 1): https://shiraabel.com/blog/when-good-intentions-kill-deals-part-1.md
- The Deal That Burned Me (Part 2): A Perception Formula + MEDDPIC Post-Mortem: https://shiraabel.com/blog/the-deal-that-burned-me-part-2-a-post-mortem.md
- How a Simple 2-Minute Morning Ritual Transformed My Child's Life: https://shiraabel.com/blog/cognitive-language-learning-disability-journey.md
- Using The Perception Formula for Better Business Outcomes: https://shiraabel.com/blog/behavioral-science-for-business.md
- Perception Formula: The Power of Influence in Business: https://shiraabel.com/blog/perception-formula-power-of-influence.md