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If you don’t innovate – you will die

Did you know that Kodak invented and built the first digital camera, but was afraid to cannibalize its film monopoly?
It milked its cash cow and stopped innovating – until it was too late.

Newspapers, magazines, hotels, taxis – and finance.
What industry is next?

Startups are forming every day and, one by one, our traditional ways of doing things are being disrupted. ‘There’s an app for that’, isn’t just a phrase – it’s becoming the new truth. Shira’s inspirational talk will help your team recognize the mistakes of other enterprises by emphasizing the importance of innovation in a way that initiates the right actions. Everyone has triggers that change their behavior – Shira’s uplifting talk will explore behavior and will end up changing the audience’s perspective about themselves, clients, products and your company. She’ll explain what enterprise can learn from startups – and how intrapreneurs can implement changes that will help them succeed individually and as a team. Her style is high-energy, entertaining, conversational and she incorporates humor, storytelling and adult learning theory into her programs.

Shira will produce a tailored, dynamic talk that is guided by your team’s goals and will inspire your executives to listen, learn and act. Shira will also help your team realize the benefits of being more open to using technology to achieve greater success for your organization.


Behaviour Engineering & Growth

Customer Service & Satisfaction

Startups & Innovation

Strategic Social Media & Content Marketing

Networking & Building Your Personal Brand

Shira Abel founded Hunter & Bard because tech, innovation, and startups are her lifeblood and working with people who make great things happen feels more like play than work. She loves finding solutions to meet startups and intrapreneurs changing needs from ideation, to concept and through launch, product market fit, and growth.

Shira is passionate about empowering companies to do smart marketing, pushing growth appropriately for the phase of the product. She also works with enterprises to launch intrapreneur operations, where she drives the initial push for cultural transformation towards a growth mindset. She is an accomplished speaker, lecturer and startup judge who has spoken worldwide on topics such as Marketing for Startups and Behavioral Engineering.

Shira is an accomplished, sought-after speaker and lecturer in the startup marketing space and is regularly invited to judge at start-up conferences, such as NEXT in Berlin. Regularly engaged as a startup-marketing expert to mentor startups in world-class accelerators like Google Campus, the Microsoft Ventures Accelerator, Founder Institute, and Techpeaks in Trento Italy. Shira taught Marketing for Startups at Tel Aviv-Jaffa Academic College. She holds an MBA from Kellogg School of Management.

Shira has spoken at conferences worldwide, such as Israel Mobile Summit, TNW Europe, Pioneers Festival, Product Summit, Pirates Summit, Startup Marketing Summit, and Exec IO.