SAAS INSIDER PODCAST

SaaS Insider is a show about SaaS – business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.

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  • 093: Naomi Assaraf on Growing Your Business By Knowing Your Customer January 10, 2018
    How to target and engage prospective customers? What message does your company need in order to appeal to both small businesses and enterprises? How to grow your company through content and social media marketing?  About Naomi Assaraf  -Naomi Assaraf is co-founder and Chief Marketing Officer of cloudHQ, a profitable tech startup that makes Gmail productivity tools […]
    Shira Abel
  • 092: Ferdinand Goetzen on Growth Marketing and Experimentation January 2, 2018
    What is growth marketing? How can you meet KPIs without compromising product quality or customer experience? What is the difference between performance marketing and experimentation? How to make the most out of your experimentation?  About Ferdinand Goetzen  Ferdinand Goetzen is the head of growth at Recruitee, which provides companies with an all in one tool […]
    Shira Abel
  • 091: Whitney Sales on Growing and Selling in New Markets December 26, 2017
    How do you identify your target market? What tools should you be using to attract them? How to introduce a novel product in an established market? What relationships should you be making and questions should you be asking to effectively land and expand your customer base? About Whitney Sales  Whitney Sales is a business leader, […]
    Shira Abel
  • 090: Steve Tornello on Creative Marketing and Advertising December 19, 2017
    How do you develop a winning idea? What is the secret to making a profound impact on your customers? How to balance quantifiable data with creativity in order to predict client reaction and satisfaction? In this week’s episode of Insider SaaS, Steve Tornello shares his experiences in creative problem solving with host Shira Abel. About […]
    Shira Abel
  • 089: Joshua Ho on Increasing Revenue with Referral Marketing December 12, 2017
    What is operational and customer debt? What are some challenges of going from a freemium to a paid subscription offering? How to manage your team and make sure they concentrate on the right things? Joshua Ho shares his successes and failures with the host Shira Abel in building a software company.  About Joshua Ho Joshua […]
    Shira Abel
  • 088: Andre Yee on ABM and How the Buyer Behavior Has Changed December 5, 2017
    What is Account Based Marketing and is it right for you? How to implement lead scoring and how is it going to change going forward? How has the buyer behavior changed over the past 10 years? Andre Yee shares some great insight with the host Shira Abel on ABM, content marketing, and B2B selling.  About […]
    Shira Abel
  • 087: Carlyn Manly on Marketing for SaaS and ABM November 28, 2017
    Where to start with your marketing? How to build a marketing department with one person? Why having a process for everything can save you from getting overwhelmed? Carlyn Manly talks to the host Shira Abel about Account Based Marketing and staying on top of your game.  About Carlyn Manly Carlyn Manly is the Head of […]
    Shira Abel
  • 086: Geva Perry on Helping SaaS Companies Focus and Succeed November 21, 2017
    How can you get companies to focus on one thing? What are some misconceptions in SaaS B2B world? Geva Perry talks to the host Shira Abel about the importance of concentrating on your target market, timing, marketing, and more in this week's episode of SaaS Insider.  About Geva Perry • Geva is an advisor and […]
    Shira Abel
  • 085: Tal Tsfany on Customer Success in the Subscription Economy November 14, 2017
    How can you ensure customer success? Can you re-engage a customer? Should you resign a customer and how do you know if the relationship is not working? Tal Tsfany shares with the host Shira Abel the main concepts for good customer enablement and making sure your business is growing.  About Tal Tsfany  • Tal Tsfany […]
    Shira Abel
  • 084: Rob Rawson on Team Management and Increasing Conversion Rates November 7, 2017
    What are the benefits of working with a remote team from all over the world? How do you build trust in your prospects? How can you increase your conversion rate by forcing people to go to the next step? Robert Rawson talks to the host Shira Abel in this week's episode of SaaS Insider about […]
    Shira Abel
  • 083: Ian Cleary on Social Media, Content, and Time Management October 31, 2017
    How to manage your time as an entrepreneur? How can you send customers to your site by providing value? What kind of content should you be sharing? Ian Cleary from RazorSocial shares his tips with the host Shira Abel on getting the most out of your day, your content, and your business. About Ian Cleary […]
    Shira Abel
  • 082: Aaron “Air” Ross on Outbound Sales Made Possible October 24, 2017
    Why there is a gap between early stage adopters and mainstream customers? How can you succeed in outbound sales? What to do if you have a small team to accomplish everything? Aaron “Air” Ross shares with the host Shira Abel his tips for getting the most out of your outside sales. About • Aaron “Air” […]
    Shira Abel
  • 081: Ben Childs on Where to Begin With Your SEO Strategy October 17, 2017
    What should your business consider when it comes to SEO? How does PPC work in the B2B SaaS world? What are the most critical things you should know about PPC? Ben Childs, the founder of Digital Reach, talks to the host Shira Abel about Search Engine Optimization, PPC, and the type of content you should […]
    Shira Abel
  • 080: Josh Haynam on Affiliate Marketing And Growing a SaaS Business October 10, 2017
    What’s the process for finding and reaching out to affiliates? How can content marketing help you grow your business? Why you should use quizzes as a part of your strategy? Josh Haynam talk to the host Shira Abel about how he grew his SaaS business and what he did to jump start it when it […]
    Shira Abel
  • 079: Tukan Das on Finding Prospects Based on Intent October 3, 2017
    Are you building your new product too soon? Why take risks when you're meeting the revenue goals and everything seems to be going great? What is the difference between demographic, psychographic, and firmographic data? Tukan Das, the Co-Founder of LeadSift, talks to the host Shira Abel in this episode of SaaS Insider about mining unstructured […]
    Shira Abel
  • 078: Dimitar Stanimiroff on Helping Sales People Make Data-Driven Decisions September 26, 2017
    Have you been doing sales wrong all along? Why basing sales on data and not just intuition is important? What are the challenges when working with different countries? How to get your sales team work as one unit? Dimitar Stanimiroff talks to the host Shira Abel about pushing sales teams into using a new methodology […]
    Shira Abel
  • 077: Max Pecherskyy On Joining a Startup Accelerator September 19, 2017
    How do you make sure you’re not wasting your time in an accelerator? What are some “growth hacks” your startup can use in the early stage? How to figure out your customer segment? Max Pecherskyy, the Co-Founder of PromoRepublic, shares his experience with the host Shira Abel on raising funds through multiple accelerators and working […]
    Shira Abel
  • 076: Cristina Vetere-Saunders on Marketing Operations For B2B September 12, 2017
    How large should your company be before you start thinking about hiring a marketing operations person? What KPIs should your SaaS marketing team have? Cristina Vetere-Saunders, the Co-Founder of CS2 Marketing, talks to the host Shira Abel about what a B2B company needs to succeed at marketing their own business. About Crissy Vetere-Saunders • Crissy […]
    Shira Abel
  • 075: Adam Stein on Product Marketing And Satisfying Your Sales Team September 5, 2017
    How can you run a marketing department with 2 people and satisfy a sales team of 50? What are the 3 marketing categories you should know about? What goes into a Competitive Battlecard? In this week’s episode of SaaS Insider, Adam Stein, the founder of APS Marketing, and the host Shira Abel discuss product marketing, […]
    Shira Abel
  • 074: Elie Khoury of Woopra on Freemium, Data, and Starting a SaaS Business August 29, 2017
    How can freemium be beneficial to your SaaS business? What is the best way to figure out pricing? Which size of business should you be selling to? Elie Khoury, the CEO of Woopra, talks to Shira Abel about starting his business in Lebanon and moving it to Silicon Valley, his challenges and successes along the […]
    Shira Abel